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Are you tired of waiting for water to freeze? Running out of dessert ideas? Dislike the terrible odor that your ice cubes absorb from the refrigerator? No more wasting time on ice making. FreezTHAT! is your best solution!


We designed FreezTHAT! to fast freeze water into ice with its unique triangular freezing design and internally sealed cooling gel. The cooling fluid stores up coldness from the freezer and rapidly releases it back into the tray, making fast-freeze possible.

How fast? FreezTHAT! will make ice cubes in just 10 minutes. 

That's shorter than a decent shower – which is pretty darn fast. Since it freezes so fast, it can prevent any nasty odors from seeping into the cubes.

Your Best Kitchen Helper 

You can make your own ice cube creations out of fruit, drink mix, or even hot chocolate. Its unique triangular shape makes artistic decoration for your dessert! Grab FreezTHAT! and get started with these flavorful ideas!

It's a Snap

With FreezTHAT! flexible and BPA-free silicone tray, you can release treats with a gentle twist. No more banging or splitting the plastic tray to get the ice cubes out!

Compact Design

We chose a stackable, small-footprint form factor to make sure there’d be room for FreezTHAT! in any freezer, big or small.

Structure Details

We don't skimp on materials. FreezTHAT! is made of 100% food-grade silicone, meaning you can make ice cubes out of, say, hot coffee without worrying about it leaching BPA or other contaminants into the mix. FreezTHAT! also receives Lebensmittel- und Futtermittelgesetzbuch (LFBG) food-grade certification, which is proven to meet high safety standards.

(Ice Cube Tray Size: 160 x 143 x 25mm (5.6"x9"x1" )/ Ice Cube Size: 25mm x 12mm triangular cubes. )

How does it work? 

In order to maximize its effectiveness, put FreezTHAT! inside your freezer overnight for the first time. Then, you can use it to make ice cubes or frozen treats 2-3 times in just 10 minutes even outside of freezer! After 2-3 times of usage, put FreezTHAT! back to freezer to prepare for fast freezing action next time!

What Will You Freeze? 

FreezTHAT! will work with all sorts of fruits, herbs, and even hot drinks. We love to hear what you will freeze and what type of dishes you will try them out with!

Design Story - Inspired by the Snowflake

You can find numerous ice trays on the market with various mold shapes. But the overall making ice experience remain the same. We are tired of waiting for water to freeze overnight and wanted to create an ice tray that redefines the whole ice making experience.    

We’ve tried different shapes for ice trays, but still not satisfied with its freezing speed. Finally, we encountered snowflakes and thought, “Why not study this fascinating natural beauty?” Since the crystalline structure of ice is six-fold, we designed our ice tray as hexagon based on the natural formation of snowflake.

In order to speed up freezing action, we also tried various freezing materials. After months of experiments and prototyping, we are very excited to show you the product of our hard work.

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