Tired of taping energy gels onto your bike or having to shove then down your top because of a lack of space in your food carrier? Is your current carrier difficult to open at high speed without taking your eyes of the road? Can you get easy access to your gels or food? Looking for an aerodynamic but functional food carrier that's easy to clean?
FoodCell is the answer!
It's aerodynamic, has the capacity to hold comfortably more gels than any other aero food carrier on the market. Its unique patent pending ‘slider’ (subject to UK patent application - No. 1707311.5) allows easy 1-finger access to your food and gels. With it's patent pending ‘Easy-Clean’ system the FoodCell clips on and off making post-ride cleaning just so simple. Not to mention its design and visuals are stunning!
Over the past year we have been working with an amazing team of developers to create multiple prototypes. The result is the manufacturing ready design you see in our video and high quality pictures.
With your help we can bring this 100% British born product to full production enhancing your triathlon, time trial and sportive performance!
FoodCell is the perfect solution for any triathlete or cyclist looking for an effective food storage solution that’s lightweight, long-lasting, aerodynamic, easy to clean and looks stunning. It fits any road, TT or tri bike by offering a Bolt or Velcro attachment option - but rather than more words, just take a look…
FoodCell is packed full of cutting edge design features that are now for the 1st time combined in one elegant solution. It’s a product that really can hold 4 x 60ml gels without it bursting at the seams. Simple one finger opening, making accessing your food on-the-go or in competition stress free. Finally, a simple one finger button on the back of the FoodCell allows the main body of the unit to be detached to ensure easy cleaning. Finally, a unique design results in one of the most aerodynamic food carriers on the market.
Secure mounting Bikes come in all shapes and sizes and to meet these demands we have made the FoodCell with multiple frame fitting options from the ability to bolt directly to the integrated top tube of bikes like the Cervelo P5, Trek Speed concept and others. We have also given the FoodCell the option of a 3-strap top tube velcro connection to ensure that the FoodCell can fit almost any triathlon specific or road bike.
Long Lasting The last thing you need on race day is an equipment failure. The FoodCell has undergone extensive development work and the product is so robust we guarantee its good for 10,000 openings (that's equivalent of taking out 8 gels a day every day for 2 years).
Weatherproof & Durable We have only picked the best materials to construct the FoodCell. Using top food grade PC/ABS for the body and Linear low density polyethylene, FoodCell is not only durable to use but has great tolerance to the heat and cold.
Specifications With 110-174% greater storage than other leading nutritional carrier on the market we believe the FoodCell delivers the amount of nutrition you need without resulting in significant drag. Through our CFD testing we are confident our product with its k-tail design with airflow cutting dimples on the FoodCells body its truly the perfect product in form and function for every rider.
Being a competitive age group triathlete I have spent the last 4 years trying out pretty much every food carrier on the market. All have let me down either because of lack of storage, restrictive access to foods due to very small openings or zip designs. Some only could be attached if you had pre-drilled holes in your bike frame. Finally, was the issue over cleaning these carriers after the event. I was tired of having to cut the zip ties I used to hold such units onto my bike (trying not to scratch my bike in the process), so I could get the product to the sink and clean out spilt gel or left over flap jacks.
Of course there are some huge food storage system on the market but these are for commuters and simply not in keeping for those looking for a lightweight and aerodynamic solution. So we tried a number of solutions evident in our early sketches to CAD drawings and then multiple prototypes to get the right design and size to meet these challenges.