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Fresh is Better.
Fresh is Better.

Introducing The Power Roaster:

Power Roaster
Power Roaster

The Power Roaster is unlike any other machine. Simple and elegant in design and easy to use, the Power Roaster is capable of roasting enough coffee for a household in just 6 minutes. As good as any home or commercial machine on the market, it is designed for simplicity so that anybody can use it with no unnecessary dials or gauges, It is also very affordable and will actually save you money in a few month's time.

The Power Roaster gives you more Savings and Enjoyment!
The Power Roaster gives you more Savings and Enjoyment!

After years of research and working with a coffee roasting prototype machine built for use in the home, we have finalized our elegant design and have been very satisfied with its function and longevity.

We have found through our research that most people are unaware that roasting coffee at home is even possible and believe that coffee beans must be roasted in a huge facility. It is unfortunate that so few coffee drinkers have experienced the taste and sensation of freshly roasted coffee.

We believe in challenging the status quo by enabling everyone to experience for themselves how fresh roasted coffee tastes and feels. We have made it simple and affordable.

3 Simple Steps
3 Simple Steps

The Power Roaster has been designed to ensure a consistent roasted coffee product without additional complexities and without compromising quality. In addition, with aesthetics and sustainable sources in mind, we have deliberately sourced materials of solid wood, glass and metal, whilst minimizing the use of plastics. The end result is a beautifully handcrafted machine that is unlike any other.

Power Roaster base is handcrafted from solid wood. One of our design principles is to avoid as much plastics as possible.
Power Roaster base is handcrafted from solid wood. One of our design principles is to avoid as much plastics as possible.

Before launching this campaign, we invested in initial tooling costs and have already sourced the materials and labor necessary. Our goal here is to produce a truly affordable machine. In fact, by using the Power Roaster and buying green coffee, consumers will be able to save a substantial amount of money and make much better coffee in the process.In order to achieve our goal, we need you, the backers, to help us cross the finish line! With a successful campaign, we can produce more units and spread the Fresh Roasted Coffee Experience through the Power Roaster! This is the solution to that perfect cuppa that everyone can and must have!

Shipping Costs and Custom Duties:

It is important for our backers to receive the Power Roaster quickly once it has been shipped out. We have learnt that shipping costs also creates some amount of stress for many backers.

Therefore, to relieve some of this stress, every pledge for our Power Roaster will include FREE Shipping Worldwide to as many countries as we could.  To achieve this, we have secured an arrangement with a global logistics company to support us on this KickStarter project!  If you are based in another country, do contact us and we'd do our best to work on the shipping costs together.

In addition, the free shipping will include tracking to keep backers updated and provide a greater piece of mind on the progress of shipment.

Introducing Ray:

My name is Ray Lay. I provide Really Really Fresh Coffee for everyone who loves a delightful cup of this beverage. I deliver a Fresh Roasted Experience through events such as the Singapore Coffee Festival, EarthFest and many more.

LIVE Roasting Demo @ Singapore Coffee Festival 2017
LIVE Roasting Demo @ Singapore Coffee Festival 2017

I grew up drinking coffee at a very young age. In my teenage years, I relied on instant coffee, although I found the taste bitter. I assumed that the more bitter the coffee, the higher the quality. At times, I had no choice but to add heaps of sugar, cream, milk, or all of the above. I was wrong, but didn't know it for many years.

Fast forward to the early-2010s. I stumbled onto a Tedx talk that BLEW my mind. I felt that I had finally found the essence to awesome coffee -- freshness! That Tedx talk was presented by Asher Yaron, the original brains behind the Power Roaster! 
(Reference: https://www.youtube.com/watch?v=JaQNy0Ef4YY)

TEDx Talk by Asher Yaron
TEDx Talk by Asher Yaron

With my technology background and pure love for coffee, I joined Asher in the quest to enable all coffee drinkers to obtain an awesome fresh roasted experience in their homes, as well as to allow cafes to provide the same experience for their customers!

Introducing Asher:

Introducing Asher: My name is Asher Yaron, and I have been involved in the coffee world for more than 10 years. First as a barista, then as a coffee roaster, an inventor of commercial coffee roasters, TEDx speaker, author, and now inventor of a home coffee roasting machine we call the Power Roaster.

Asher Yaron with the Power Roaster
Asher Yaron with the Power Roaster

It is not so much about how the coffee is roasted, but about how quickly the coffee is consumed after it is roasted. Like freshly baked bread right out of the oven, coffee is best consumed immediately after roasting.

Freshly Roasted Coffee Beans
Freshly Roasted Coffee Beans

This tradition started more than a thousand years ago in Ethiopia, home of the Ethiopian Coffee Ceremony and largely considered the birthplace of coffee. Here, coffee is considered to be a sacred gift from the gods, and a daily ritual of roasting, grinding, and brewing in quick succession is practiced. This makes for a special and potent cup of coffee! This campaign is promoting the identical roast, grind, and brew process but with the addition of today's high tech equipment assisting the process.

Create your own coffee ritual at home with the Power Roaster; Roast, Grind, Brew, has never been easier!
Create your own coffee ritual at home with the Power Roaster; Roast, Grind, Brew, has never been easier!

Roasting coffee is actually a very simple and easy process. It is virtually identical to making popcorn. With just a little bit of practice, anyone can become a master roaster and enjoy the benefits of freshly roasted coffee.

Coffee Beans in Motion during Roasting
Coffee Beans in Motion during Roasting
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Original Link
kickstarter.com
DISCOVERED BY ... Caleb
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