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Be. stands for Beyond Electric. Unlike electric toothbrushes, Be. is more than just a vibrating head. Built as a kinetic storage device, Be. harnesses and amplifies the power of 2 simple twists into over 80,000 tartar fighting brush strokes using its patented multiplier transmission system.




Battery & Electric-Free - Brushing with Be. means no cables, no batteries, and no problems. Transform your daily brushing routine into a simple 3-step process: put toothpaste on the bristles, give the dial two full twists, hit the power button and let Be. work its magic. 

Sustainable - Practice zero waste at home with Be.’s 100% biodegradable brush heads and recyclable build. The first toothbrush that gives you all the benefits of clean teeth, at no expense to the earth. 

Smart Technology - Be.'s smart sensor operates at the ADA recommended precise tartar-fighting pressure of 120g, training you to brush thoroughly but consciously. With 80,000 charcoal infused brushstrokes at the perfect pressure, you're off brushing for a diamond clean smile. 

Travel-Friendly - Whether you're traveling for business, backpacking outdoors or just bringing your toothbrush to work, Be. keeps up with your on-the-go lifestyle. The snap-on case creates an easy to carry cylinder and fits 1 extra brush refill for extended travel.


Meet Patrick Triato, Goodwell's Co-Founder, as he walks you through the functionality of Be. with an early prototype.







All the power and performance of an electric toothbrush, minus the waste. The best version of you and your planet by brushing with Be.



Simplify Your Routine - Be. keeps your daily brushing routine easy, similar to your manual brush.

If electric toothbrushes are so good, why do the majority of people still use manual toothbrushes? Well, manual is easy, and as a species we like easy things. If you haven’t made the switch to electric yet, don’t! We have good news. With no batteries, PCB boards, soldering, or wires, Be. is still a manual toothbrush for all intents and purposes. Two twists of the dial and no charging needed has you brushing like you would with your manual toothbrush, but with 10x the cleaning power. 


Improve your Dental Health - A deeper clean that changes your tartar fighting game.

Most dentists will suggest using an electric toothbrush to get that diamond clean smile. Why? It’s proven they do a better job at getting debris out of your teeth, avoiding plaque, cavities and tooth decay. With over 80,000 brushstrokes, Be. has more power than your average electric toothbrush, cleaning deeper and whitening faster so you never have to worry about compromising your oral hygiene for sustainability. As the ultimate hybrid, you get the best of both worlds by brushing with Be.


Every year, 15 billion batteries are discarded worldwide and only 1% of them are recycled. We know it’s bad but let’s face it, it’s hard to feel like one person can actually make a difference...until now. A vital part of your everyday just turned eco-friendly with no added effort. Be. is 100% recyclable, biodegradable and, of course, battery-free, making every brush a daily step towards reducing our carbon footprint and the release of toxins into the environment. 


Minimize Your Waste - Everything down to Be.’s packaging, is considered and conscious.

Be. is made from 90% post-consumer material and is 100% recyclable, biodegradable, and of course, battery-free. Be. has developed a proprietary material made of starches and bamboo that is 100% biodegradable and compostable. This material is used in all of it’s premium brush heads, which are engineered to be as small and as efficient as possible. Every purchase of Be. comes with a 1-year supply of replacement heads to minimize the energy and carbon of bi-monthly refill shipping. Don’t forget recyclable packaging too!


With 80,000 oscillating brush strokes per brushing, Be. uses Binchotan, also known as activated charcoal, in its biodegradable bristles to help with Ph balancing, odor absorption and anti-microbial purification. While Be. is deep cleaning at lightning speed, it’s also consciously aware of how much pressure you’re applying at all times. 


A Stroke Speed that goes Beyond Electric - Be.’s patented technology doubles down on the most efficient way to clean.

Be. has fine tuned its internal patented Be. Clean Technology to deliver a whopping 80,000 brush strokes per brushing. After 2 minutes, it automatically shuts down and needs a simple twist to get back to brushing. If you were to use a manual toothbrush and brush your teeth 80,000 times it would take you over 4 hours. Put simply: What a manual toothbrush does in 4 hours, Be. gets done in 2 minutes.


Save your Gums - Be.’s smart pressure sensor is built to stop you from over-brushing.

While it’s not common knowledge, the American Dental Association recommends brushing your teeth at 120g of pressure, or in other words, the weight of an orange. Be. is designed to operate at the exact 120g pressure, halting agitation when the limit is exceeded and training users to brush thoroughly, but consciously. This technology will help save tooth enamel, reduce gum recession, increase the longevity of bristles and keep costly dental bills to a minimum.


Purify with Activated Charcoal - Innate Benefits infused in each bristle.

Binchotan, which may sound more familiar when referred to as activated charcoal, is infused in all of Be.’s brush heads. Today you might find activated charcoal in ‘detox’ drinks, but traditionally it has been used for air and water purification. Be. has now incorporated it’s innate benefits to target mouth odor, balance Ph, and stop unwanted anti-microbial growth. With every oscillating brush stroke, your teeth, gums and breath are getting a healthy dose of binchotan to combat signs of gingivitis for a healthier mouth.



Be. is everything you love about your electric toothbrush but wireless, so you’re never tied down. Be adventurous, go outdoors and live life the way you planned. 


 Made for You - Limitless usability designed with you in mind.

Gone are the days of needed charging stations, cables and plug adapters for travel. Brush your teeth at the airport, on the plane, in a forest! The boundaries are endless. Whether you are a sales manager, a backpacker or a touring musician, you’ll appreciate the freedom of not having to plug yet another thing in. Cut out excess baggage when you bring Be. to work and avoid the dreaded scenario of your brush running out of power on the road. Be.’s versatility makes it perfect for anyone, from the mountains to your 9 to 5. 


 Do more with less - Power never looked so simple.

Weighing in at just 6oz and only 6in tall, which is approximately 2 inches shorter than some of the newest products on the market, Be. is designed to fit in your purse, in your desk compartment, or in that last bit of space left in your almost overweight carry-on. When you are constantly on the move and trying to manage space for your essentials, size matters, and Be. makes the cut. 


Snap-on and go - The perfect case you didn’t have to purchase separately.

Be.’s travel case simply snaps onto the toothbrush housing, perfectly matching the body design to create an easy to carry cylinder you can bring everywhere. It protects your brush head from dirt and debris while travelling, as well as any bathroom mishaps when it’s on your sink counter. The snap-on case can also house 1 extra brush refill for extended travel so you keep what you need for clean teeth in one place.



Made from simple materials that are 100% recyclable - Be. is light so you move freely. 






Every year, 15 billion batteries are discarded worldwide. 87% of of them end up in landfills, 12% of them are incinerated, and just 1% are recycled. If we lined up all the batteries back to back that the world uses in just one year, it would be 466,000 miles long. That is long enough to wrap around the globe 18 times!

When it comes to Lithium batteries in particular, the stuff is downright nasty. Lithium is flammable and highly reactive, as anyone who has seen photos of a burning hoverboard can attest - but that’s the least of our worries. The EPA has linked the use of extremely powerful solvents in the creation of lithium electrolytes and cathodes to everything from cancer to neurological problems. Specifically, the cobalt used in the creation of the most energy dense lithium-ion batteries is poisonous and extremely carcinogenic. 


Tooth decay is the most widespread chronic disease worldwide. It’s most common as a childhood disease, but it affects people of all ages throughout their lifetime. Untreated tooth decay causes pain, and it affects 7 out of 10 children in India, 1 out of 3 teenagers in Tanzania, and almost 1 in 3 adults in Brazil. With Be. it's possible to deliver a professional clean, even without infrastructure like an electric grid.


From coast to coast, we've all witnessed or experienced the devastation of our changing climate. Doing our part to help take care of our planet is an important mission for Goodwell Co., and the products we make signify our dedication to our sustainability initiative. With electricity as a non-issue, the goal is to ultimately provide a small step towards maximizing relief efforts.


Goodwell + Co. was started 3 years ago with the goal of creating sustainable toothbrushes and oral hygiene products. Our absolute favorite brand on the planet is Patagonia, and we are forever inspired and motivated by the vision of Yvon Chouinard. Following in that vision, Goodwell has made the promise to ourselves and our customers to always make the very best products in the most ethical and environmentally conscious way. 

To date, we’ve sold 1 million premium manual and 100% recyclable toothbrushes. We’re also proud to offer all natural Pacific Mint toothpaste with compostable packaging, and GoodFloss, our 100% biodegradable flossers. 

We believe that sustainability is not only what your products are made of, but also how they are made, and how long they last. Our promise to you is a lifetime of using Be. We built this brush so that it can be worked on if anything ever goes wrong. Send your Be. back if it’s not brushing at its best and we’ll repair it or replace it for free.




Award winning designer and entrepreneur, has done work for ziba design, nike, metromile, eero, Intel, Wacom and many more.

Lifelong entrepreneur, has worked for the black eyed peas, martha stewart, and owns a successful venue in Portland, OR.

Consumer-based product development, excels in custom, high-precision measurement tools and fixtures.

Awarded Outstanding Scholar in Mechanical Engineering and machine design.

Mechanical Design and Molecular Biology whiz kid.

15 years of experience with IXD, wire framing and digital experience.

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