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The secret to creating the most comfortable shoes you’ve ever set foot in? Harnessing the incredible properties of our planet’s natural materials, such as New Zealand superfine merino wool.

At Allbirds, we’re about doing things better - from sustainable sourcing to thoughtful design. Thankfully, we’re not alone.

Allbirds And is a city by city celebration of beloved local businesses that share our commitment to quality, craft and imagination. For each of these partners, we design a limited edition shoe that captures the spirit of the place and the passion of its people. Next stop, sunny Los Angeles as we celebrate the spirit of DTLA with three of our favorite makers: Boyce Studio, P.F. Candle, and Wexler’s Deli.

Growing up in New Zealand, Tim Brown couldn’t help but notice all the amazing qualities of merino wool. In fact, it made him wonder why such an incredible, sustainable resource had never been used in footwear before.

 
MINIMIZES ODOR
 
REGULATES TEMPERATURE
 
WICKS MOISTURE
 
This simple question became the beginning of an incredible journey to make a revolutionary textile that would, hopefully, create a whole new category of shoes inspired by natural materials.

After years of researching, testing, Kickstarting, and chasing his vision, Tim teamed up with Joey Zwillinger, a San Francisco based engineer and renewables expert. Together, they partnered with one of the world’s great Italian textile mills to create an innovative wool fabric made specifically for footwear, and successfully designed the most comfortable shoe imaginable.

 

Allbirds was created with a vision to do things differently.

 

SIMPLICITY IN DESIGN

We think less is more, which is why we don’t include unnecessary logos or detailing. Instead, we designed the simplest, most comfortable shoe we could, using premium natural materials, without the premium price.

MADE FROM THE WORLD AROUND US

The footwear industry often overlooks Mother Nature’s innovative materials in favor of cheaper, synthetic alternatives. We think it’s time to change that.

ZQ-CERTIFIED MERINO WOOL

Our merino wool is ZQ-certified, which means it meets stringent standards of sustainable farming and animal welfare. In other words, no sheep were harmed in the making of these shoes.

TEXTILE & INSOLES

Our merino wool requires 60% less energy to produce than typical synthetic materials used in shoes; and castor beans are an incredibly sustainable source for the green polyurethane used in our insoles.

PACKAGING

Our patent pending shipping shoebox uses 40% less materials than traditional shoe packaging.

B-CORP

We're a certified B Corporation, meaning we meet rigorous standards of social and environmental performance, accountability, and transparency.

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Original Link
allbirds.com
DISCOVERED BY ... Jessica
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