TATE WADE is a two-man start-up based in Bienne in Switzerland, home of luxury watches. The journey started when two watch enthusiasts met to make an authentic design Swiss automatic watch which doesn’t cost an arm and leg and delivers everyday pleasure to wear.
Our goal is to bring something new and different to our consumers. To create a design we wanted, we had to find our own unique brand concept which will live in our watches. After many exchanges of ideas, we took ‘moments of life’ idea to build our brand since we believe that our watches can have bigger meaning to our consumers than being just nice watches to wear.
The idea is simple but relevant. In life, there are important moments which make difference. However, sometimes we miss them without realising how important they are. We wish our consumers to be able to leverage full potential of each moment to live a successful and meaningful life without leaving important things behind.
To translate this idea into more tangible design code, we chose camera as a medium because we saw a strong link between photography which captures slice of life and our idea about moments. Thanks to top Swiss watch designers that we work together, this concept is now materialized into a unique TATE WADE design.
The design is elegant, premium, and playful. Each model boast its own personality to accommodate different preference that you may have. On the case back of each watch, it is written in Latin ‘Carpe Momentum in Vita” as per our brand mission. ‘Seize the moments in the life’.
Bokeh collection offers you three styles of watches.
- Bokeh Collection - Stainless Steel - 42mm
- Bokeh collection Black PVD - 42mm
- Bokeh Collection Gun Metal PVD - 42mm
We chose SWISS MADE as we value the heritage of Swiss automatic watch industry which have been built over hundreds years through continuous innovation. If we were to make a quartz watch, we could have gone somewhere else to make our watches. However, for AUTOMATIC watches of long term value, we believe that Swiss Made is the right choice for you. It was also a challenge that we set for ourselves to prove that it is possible to create a unique Swiss Made watch with attractive price.
You might ask why we chose automatic watch rather than quartz which is more accurate. As watch enthusiasts, we believe that true value of a watch is not only in accurately measuring time but also in special emotional bonding that we can build with the watch for long period of time. We want a watch which we can proudly wear for long time and give it to someone important as a meaningful gift in life. When we finalized our brand concept, it became clear that it had to be a mechanical movement.
All TATE WADE watches have specification only found in premium Swiss watch brands.
- Movement: ETA2824
- Case: Unique wing body case in 42mm / Steel / premium PVD coating (43.5mm for wing side)
- Thickness: 9.1mm
- 20mm lug width
- Case back: 4 screws case back with window
- Front glass: 1.85mm Elevated Sapphire glass with Anti-Reflection coating
- Back case glass: High quality mineral glass window
- Dial: Immersive multi-layer dial with different finishing
- Water Resistance: 50M
- Crown: TATE WADE crown
- Buckle: TATE WADE buckle
- Strap: High quality genuine leather
All TATE WADE watches allow you to change the look of your watch within seconds without tools.